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The time is 05:32:54 and the date is 27 July 2008

Marketing is an ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion often referred to as the 4 Ps) for products, services or ideas to create exchange between individuals and organizations.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

Its specialist areas include:

advertising and branding
communications
database marketing
Professional selling
direct marketing
event organization
field marketing
global marketing
international marketing
internet marketing
industrial marketing
market research
neighborhood marketing
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management
Experiential marketing
Bluetooth marketing
Social Influence Marketing

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Marketing ideas for an at home business

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